YouTube creator selection checklist

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FIT

Brand and audience fit

Check actual content context and audience evidence, not just a surface category.

I reviewed whether recent topics and presentation style fit the brand message.
I checked evidence and the reporting period for the required country, language, age, or other audience.
I checked recent sponsorship frequency and potential conflicts with competing brands or categories.

EVIDENCE

Confirm that periods and content formats can be compared.

I separated long-form and Shorts performance and compared like formats.
I reviewed median, range, sample size, and recency—not only an average.
I recorded the metric source, collection date, observation period, and missing data.

TERMS

Write down deliverables, rights, schedule, and revision scope.

I listed format, length, required messages, links, and publication-retention period as agreement terms.
I confirmed draft delivery, revision count, final publication date, and how delays are handled.
I confirmed usage media, region, term, editing rights, and additional fees.

SAFETY

Verify official channels and accountable parties before sending money.

I cross-checked the profile and official channel and verified the counterparty’s role and contact route.
I documented the contracting party, payment schedule, taxes, refunds, and cancellation terms.
I found no performance guarantee, password request, excessive advance payment, or pressure to move off-platform.

METHOD

The completion count is not a ranking, quality score, or transaction recommendation. Importance differs by campaign, so assess the risk of every unconfirmed item.
Public metrics are a starting point. Reconfirm audience data, price, schedule, and rights with an authorized counterparty using current information.
The download includes the objective and notes you enter. Do not record personal information, passwords, verification codes, or payment credentials.

Results are reference values for comparison. They do not guarantee a quote, views, conversions, or contract outcome.