DANCHUU GUIDE
Understand sponsorship collaborations more clearly
Danchuu helps people start sponsorship collaborations using real channels and published terms. These guides organize the criteria advertisers and creators need for their own decisions.
LATEST
Latest guides
20 guides
- Performance analysis
Record sponsorship results: UTM, calculations, and CSV
Use Danchuu’s measurement worksheet with costs, views, clicks, conversions, and revenue from one period, then retain calculations and interpretation limits.
Read guide - Performance analysis
Why recent upload frequency matters
A contextual method for reviewing recent upload windows, separating formats, identifying current topics, planning dependencies, and confirming availability.
Read guide - Safe collaboration
Why advertisers and creators should record collaboration terms
A versioned collaboration record for parties, deliverables, dependencies, payment, disclosure, claims, content rights, change history, and project closeout.
Read guide - Safe collaboration
Avoid impersonation and advance-payment scams in creator deals
A verification and incident checklist for suspicious sponsorship contacts, hidden links, credential requests, advance payments, evidence preservation, and reporting.
Read guide
ALL GUIDES
Guides by topic
Each topic distinguishes actual Danchuu features from general preparation for collaboration.
FOR ADVERTISERS
Advertiser guides
Criteria to review before setting a budget, comparing channels, and writing a proposal.
- How to compare campaign applicants fairlyA consistent applicant-review method that separates public evidence, creator-confirmed facts, unknowns, execution fit, terms, timing, and decision rationale.
- How to find creators within a campaign budgetA scope-first budget worksheet with a clearly labeled fictional allocation, normalized creator quotes, rights, expenses, timing, and measurement planning.
- How to send a first sponsorship proposal to a creatorA channel-specific first-proposal template covering sender identity, objective, deliverables, schedule, compensation, disclosure, rights, and next steps.
- 7 checks before choosing a YouTube creatorA seven-part evidence memo for reviewing campaign objective, recent topic fit, format, comparable performance, scope, schedule, and uncertainty.
- PPL, dedicated videos, and Shorts: choosing a sponsorship formatCompare integrated placements, dedicated branded videos, and Shorts by communication job, production scope, disclosure, measurement, and usage rights.
- Why subscriber count is not enoughA repeatable way to compare recent like-for-like videos, median and range, format fit, and uncertainty without treating subscribers as guaranteed reach.
- How YouTube sponsorship pricing is builtA scope-first worksheet for comparing YouTube sponsorship quotes, production work, usage rights, timelines, and a clearly labeled hypothetical calculation.
FOR CREATORS
Creator guides
How to organize a public profile and sponsorship terms for your channel.
- Your first sponsorship offer: questions and a first replyFor creators receiving an offer: choose whether to continue, request information, or pause, then write a reply that preserves unresolved terms.
- How to manage sponsorship availabilityA creator capacity and backward-planning workflow for product delivery, testing, production, reviews, change rules, tentative holds, and public availability.
- Detailed offer review: revisions, usage rights, and paymentTurn an offer you want to discuss into a review record covering deliverables, revisions, usage, payment, and changes, with unresolved terms kept separate.
- How to build a useful sponsorship portfolioA repeatable sponsorship case-study format covering objectives, creator responsibilities, evidence dates, metric context, permissions, privacy, and lessons learned.
- How to build a creator rate cardA scope-based creator rate-card method covering repeatable deliverables, an internal cost floor, add-ons, usage rights, operational terms, and versioning.
- What to publish on a creator sponsorship profileA practical profile checklist for current channel context, offered formats, performance methodology, commercial starting points, boundaries, and trusted contact.
PERFORMANCE
Performance analysis
How to read view and publishing data in context.
- How to read the views-to-subscriber ratioA cautious method for calculating views divided by subscribers, building a format-specific range, recording observation context, and stating limitations.
- Why long-form and Shorts need separate performance baselinesA two-baseline measurement framework for format objectives, comparable samples, platform metrics, campaign links, reporting context, and next-test decisions.
- Average, median, and typical view range: Danchuu methodologyReproduce Danchuu’s format-separated mean, median, and 25th–75th percentile view range using a small sample and explicit missing-value rules.
SAFETY
Safe collaboration
Criteria for managing collaboration terms and contact safely.
The latest guide for this topic is featured above.