DANCHUU PRACTICAL TOOLS
Record campaign links and outcomes on one basis.
Set UTM values before launch, then record views, clicks, conversions, and revenue in the same worksheet so channel and period results remain traceable.
Your entries are calculated only in this browser and are not sent to or stored on Danchuu servers.
1. Prepare the measurement link
Generated UTM URL
2. Enter outcomes
- Click-through rate (CTR)
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- Cost per click (CPC)
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- Conversion rate
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- Cost per acquisition (CPA)
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- Return on ad spend (ROAS)
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METHOD
Method and cautions
- CTR = clicks ÷ views or impressions, CPC = total spend ÷ clicks, and conversion rate = conversions ÷ clicks.
- CPA = total spend ÷ conversions, and ROAS = measured revenue ÷ total spend. A metric is not shown when its denominator is zero.
- Platforms define views and impressions differently. For comparison, use the same metric name, period, time zone, and attribution rule.
- A UTM link does not prove every conversion. Check analytics consent, redirects, cross-device behavior, refunds, and your attribution setup separately.
Results are reference values for comparison. They do not guarantee a quote, views, conversions, or contract outcome.